Content Marketing

Content Marketing Strategy

Content Marketing Strategy

79% of marketing leads never convert into sales. Lack of lead nurturing is the common cause of this poor performance. (Source: MarketingSherpa). We tailor a bespoke content marketing strategy so that your leads are nurtured and they do convert into sales.
content marketing

Content Marketing is an effective way to encourage conversions and its main objective is to build a content strategy to meets the needs of your target audience. It helps you stand out from the competition, provides a great resource to your customers and is highly shareable. Content Marketing is meant to improve your brand profile and online reputation.

Content Marketing which offers problem-solving relevant information will keep visitors coming back and help to nurture them through your funnel. It helps influence consumer behavior, with the end goal of boosting sales. Stats show that two-thirds (67%) of those who use an integrated strategy combine email marketing efforts with social media and content marketing to more effectively engage targets with a multichannel strategy. (Lionbridge, 2014).

Creating your content marketing strategy is where you get to show your brand's creativity. There are no limits when it comes to creating compelling content, the only limit is your imagination. Engaging content, help's to increase your site’s visibility and conversions.

Video/Podcasts/Webinars

Consistent creation of podcasts, webinars and video's that inform, educate and entertain readers leading to an increase in social media engagement, improve your online reputation and gain credibility.

Infographics

Inspire confidence in your target audience with in-depth reports to summarize projects from start to finish and explicitly document the results achieved in performance measures.

Quizzes & Contests

Achieve your business objectives with a comprehensive business analysis Content Strategy provided by our highly qualified copywriters and analysts.

Expanded Guest Posting

Gain authority in your industry or business by sharing comments from industry experts. Share their expertise and you will immediately see feedback from your audience.

Press Releases

Boost your online profile and increase your website traffic with outstanding newsworthy stories about your brand, submitted to news portals and press release distribution services.

White Papers/ Case Studies

Promote your business with high-quality white paper marketing, case studies that will substantially increase your social media engagement levels, improve confidence in your target market and solidify your position in the industry.

Our web design projects

See all projects
website redesign project for rainmakers
Rainmakers needed a website developed on a completely platform and a new redesign to…
student cv and portfolio site
This student cv website was a great personal branding website for a creative student…
Email Marketing case study
This email marketing campaign was all about building up trust and consistency, the automation…
ANPC opted for a smart SEO strategy to acquire online clients via long-tail search…

116

Industry News Added

18

Case Studies Added

43

Successful Content Strategies

35

Interviews Taken

We are aware of the importance of a successful content marketing campaign, which is why we create informative, engaging and persuasive content that captures customers’ interest. We tailor a bespoke content marketing strategy for each of our clients.

Effective Copyrighting

We provide content that will convince web users to click through to your website for special offers, to purchase your products or contact you about your services, because our experienced copywriters know exactly how to make words sell.

Tell us about your project

Let us help you get your business online and grow it with passion

Attract and persuade your target market and increase your website’s visibility in the search engines with the content provided by our professional copywriters.

Testimonials

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Ruth went above and beyond what was expected to ensure that I was happy with what she produced which when it went live, drew a significantly higher number of visitors and interest than previously before. Now that Rainmakers is growing it's XavieTime I will be using to further support the organisation in this way. I have also recommended Ruth to a number of other individuals as I believe she is brilliant at what she does!Prior to working with Ruth I had no understanding of anything Tech! Infact its something that I was quite scared of even approaching. As a result I was limiting my business potential and growth by not wanting to address my website challenges.
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Ann Marie
“Great communicator and I'm very pleased with your customer service. Thank you”
Neomi Bennett
Director
“Efficient, helpful and professional service.”
Janeen Wilson
CEO & Founder