Category Archives: podcast

Growth Hacking Experiments – Having a process and using simple free tools

paths to growth

This week on growth hacking experiments we are looking at brainstorming and prioritising your experiments. The aim here is to brain dump all the experiments you want to run that will help your bottom line (ie increase the money in your pocket).

If you have ever been inspired by a case study and then realised the tools they use are expensive then check this out…Tools to get you started to experiment

  • To measure and test you need to use – – Free
  • To get facebook traffic at low cost set your budget to £20 maximum per campaign
  • To build your landing pages and test headlines Thrive Themes – $90 every quarter or Unbounce – Free for 30 days

Bonus …not necessary, but is cool
To create a signature to guarantee your offer – – Free

Run your experiment for £20! Now let’s get into the session

tips on building resilience

5 Tips on building resilience

tips on building resilience


Resilience is easier said than practiced.  Yet if we have resilience in our arsenal of skillsets and continually develop it, we could end up like Neyo in the Matrix (in a good way) and have power beyond measure.

In this progressive Thursday podcast you will learn:

The advantages of planning, walking and not always sharing to build resilience.




Website Traffic & Conversion

5 S’s To Help With Website Traffic & Conversion

5's to help with website conversion


Website Traffic & Conversion

You want website traffic and you want it to convert, but with all the noise, the question is how?  In episode #3 XavieTime growth hacking podcast you will learn:

  • Why Security isn’t just for the front door of your site
  • Why you need to be aware of the stage your visitors are at
  • Speed has much more to do with UX then you thought
  • Why I keep going on about Smarketing
  • How you can use social proof to gain other people’s tribes


The resources mentioned in this podcast

social media return on investment

7 Steps to increase your social media success through drivers, data and delegation


social media return on investment


You already know social media is extensively well-connected. You already know it is supposed to benefit your business by ensuring your communication with a wide network of individuals online. But did you know that you can redefine what success looks like for you by using drivers, data and delegation? Listen to this week’s podcast to find out how!

Social media is great for awareness, and pools are great for holding water. Click to Tweet

No doubt managing social media can also is a day job in itself.   You get so lost in its activities that it becomes hard to measure your return on investment, or the commercial benefits of your social involvement and interaction online.

As with all marketing strategies, it is crucial to evaluate and examine the return you are getting for all your  efforts and time spent communicating and network with your targeted consumer audience online.  In this article, we will discuss some of the basic key tips that will help you effectively measuring your social media success. By following the steps  increase your returns on your social media involvement and interaction.

DRIVERS – Let’s explore the why

social media success

Social Media Success Step #1

Set clearly defined and realistic goals that will best serve you and your promotional activities.

Then actually measure them:

Some would argue that it is extremely vital and crucial to ensure that your social media activities are well-integrated into your marketing strategy and campaigns, and effectively promote your product or services to bring about maximum business advantages.  But the first crucial step is finding out what drives and motivates you so you are consistent with your goals. Listen to the podcast above to find out if you are more of a questioner, upholder, obligor or rebel.

Even though social media is an instrument of your extensive marketing campaign, it is indeed the most effective as it targets a large, global audience. In order to see social media success with obtaining your goals it is essential to:

  • Set clearly defined aims and realistic goals (Smarketing approved data that align with business goals)
  • Be clear on what you are trying to achieve (Reseach – collating persona data for pain points)
  • Find out who your targeted audience is (Research – your ideal customer using your red rope policy )
  • Find out where are you most likely to target them on the World Wide Web (Monitoring & connecting dots with past data)

You could use Facebook, Twitter, Instagram and an array of other social media applications.  Choosing the right ones will help you in measuring your success in attracting the attention of your consumers by the number of followers, lead conversions, re-tweets, likes, comments etc.

If your posts and news updates are getting regular attention of your targeted consumers, you will know that you are succeeding in your efforts, and if not, you will be able to identify your mistakes and then, focus on eliminating all errors in the future. Continuously trying is the only road that leads to perfection, your social media skills will also improve and enhance as you re-double your social interaction efforts, and set up harder goals to achieve through social media communication.

Make sure to make effective note of which interactions, posts and comments lead to potential sales, and make sure you increase such interactions to enhance your promotion efforts, and in turn, your sales and revenues.

Social Media Success Step #2

Employ the effective use of Social media measuring tools:

There is a wide variety of social media management tools that assist you in effectively and accurately measuring all facets of your interaction and involvement on social media, from measuring your likes, click-through stats, retweets, followers, post shares and various other facilitating tools, you can effective monitor all aspects of your activities on social media.

Some of the popular and widely trending social media measuring tools include, Facebook metrics, Twitter search, Technorati, Monitor This, Hootsuite, Tweetdeck, Buffer, Sprout Social and Meltwater Buzz among many others that allow you to evaluate and examine your social media success with the help of statistics, consumer reviews and much more. Find the way that makes your job easier to do but measure the return so you know where to put your time.

DATA – Let’s explore the different ways we can use the data from social media

Social media success step #3

Effectively track all your leads that may lead to possible customers and sales generation:

Make sure you diligently and meticulously track the sources of all your leads.  And in cases where the source is vague or unclear, ask the potential consumer where he found out about your product or service so that you can concentrate and focus more energies on that channel.

A highly effective, simple and easy way to track all your leads is to include a field where you ask your customers how they found out about you. You can also track the traffic generated on your websites from other social media sites, analytics or by using Chrome extensions  like SimiliarWeb.

Tracking and making comparisons between the various leads and their sources will allow you to effectively measure your followers, and determine which social media page is most effective in targeting your customers. Plus you will find out which channel needs more work to garner success and generate sales.

Social media success step #4

Maintain a strict measure of your spending on your Customer service*:

It is always advised to check your spending on your customer services over the social media versus other marketing and promotional channels such as phone, email or one-one interactions. This way you can determine and evaluate the success and benefits reaped in terms ROI.

Social media is indeed the least expensive, fairly cheap and simplest forum to promote your product without any possible risks to your investment, as there isn’t much investment to begin with! All social media requires is time, patience and constant promotion.

*Customer service starts as soon as someone interacts with your organisation, they should be treated like a customer

Social media success step #5

Evaluate and examine your brand image and product/services reviews:

Social media allows a great way for businesses to not only promote their brands and products, but also to evaluate and receive an instant review and response of the consumers online.

Using effective monitor tools, for instance Twitter, Facebook and Meltwater Buzz, allows you to examine and evaluate the reviews of the consumers through the posts that mention your brand, and you can interpret through these posts how the consumers thinks, feels and acts where your brand is concerned.

Facebook contains extensively and widely used pages, groups and forums dedicated to food, clothing, fashion and other products and services.  Consumers gather together into tribes  to share their experienceand inform other consumers about the various negative and positive aspects they came across certain brands. Such pages and groups are highly effective in giving you an idea about how your brand is being perceived, and why it is being liked or disliked.

Social media success step #6

Checking for mentions by influential consumers or industry experts who may influence the buying decisions of other potential consumers:

If your brand is being mentioned by an influential celebrity, industry experts and other widely celebrated individuals who are trusted on their expert production evaluations and followed on their brand adoptions, you are definitely putting the right effort and time into social media!

If you find your content being re-posted, re-tweeted or shared by the industry experts and brand influencers, you must know that countless other consumers will also find your content and product useful and attractive. Make sure you target these industry experts effectively, a mention from them will lead to greater sales, enhanced consumer population and in turn, greater revenues! Now that is social media success!


DELEGATION – Let’s explore the ways we can delegate to get more things done


Social Media success

Social media success step #7

Measure and regulate the time that you have spent on social media:

It is essential to measure how much time you spend promoting your product and interacting with consumers over the social media.  For instance, if you spend hours on social media and get no clicks to content then you have to ask yourself is this worth my time?

It is highly effective and time-efficient to schedule at least 20% of your tweets and posts. This ensures that your targeted consumers are able to see your posts at all the peak times of interaction. This will save you a great deal of time and effort. 80% should be used to form genuine relationships where you engage with followers and add value to conversations that are in your niche!

I hope that added value to your social media success strategy.  Please let me know what’s worked for you in the comments below.



growth hacking sales team

Why you need to make sure you have a growth hacking sales team culture

growth hacking sales team

All too often we can talk about the amazing products or services we deliver but forget that we need to be able to sell it effectively, this all starts with a great growth hacking sales team.

Aren’t all sales teams growth hacking sales teams anyway?

No, no, no.  Great growth hacking sales teams follow processes, use their innovative prowess to acquire new businesses and have an arsenal of skills to get to their focused goal, growth!! In addition, growth hacking sales teams work with a focus on working together to get the sale. As opposed to competing against each other like separate entities (they never worry whether or not next week they still have a job).  So this week’s podcasts helps you to build that in it to win it together mentality with 8 ways to build a growth hacking sales team.  Plus the sales script download (which will all make sense when you listen) so let’s get started!


growth hacking sales team

What you will learn listening to the 8 ways to build a growth hacking sales team episode:

* The agreement you need to be making before you even think about letting your sales team touch that lead

* The tools that make it easy to do the job instead of being a barrier to it

* How your growth hacking sales team can make every call a success

* The weekly meeting that will help you build upon your content strategy, team information as well as redefine customer persona’s in one hit!

* How your growth hacking sales team can make calls that are always welcome and pounce like a Cheetah at the right time.

Quality leads are the foundation of your sales growth Click to Tweet



...but don't see a lot of sales?

Let's fix that, grab the no fluff 3-step sales script framework so you can move people from leads to customers


Have you tried any of these growth hacking sales team strategies? What processes have caused growth and what lessons have you learnt? Comments below please 🙂